OBJECT WOMAN / SUBJECT WOMAN
The female image between 1950s and 1970s
Thursday October 5th, 3 p.m, Cinema Massimo, Room 3
Event in collaboration with CSC – Archivio Nazionale Cinema Impresa e Associazione Scuole Tecniche San Carlo
Also this year, Job Film Days collaborates with CSC-National Corporate Film Archive, headquarters in Ivrea, and San Carlo Technical Schools Association, with a special event which will take place at Cinema Massimo on Thursday October 5 at 3 p.m. Short films and commercials which focus on women and the change of their image will be screened, through advertising in Italian society between the 1950s and the beginning of the 1970s. This change caused the diffusion and development of some jobs, such as those dedicated to beauty care and women?s fashion. However, all the contradictions of this model with respect to the role of women in society will emerge at the beginning of the 1970s.
The event will be presented by Elena Testa (CSC-National Corporate Film Archive) and the screenings will be followed by the debate in which Roberta Seno (general director San Carlo Technical Schools Association) ed Eleonora Chiais (Humanities Department-Dams, University of Turin) will intervene.
Access mode: The event will be accessible through the purchase of tickets online or at Cinema Massimo’s ticket offices.
SCIENZA E BELLEZZA
(Clemente Crispolti, 1954, 9′)
LE RAGAZZE DELLA COPERTINA
(Alberto De Martino, 1954, 11′)
LA STRADA DELLE MODELLE
(Filippo Masoero, 1955, 10′)
QUALCOSA SULLA PELLE
(Leonardo Autera, 1962, 10′)
LA RAGAZZA DI PLASTICA
(Luigi Di Gianni, 1966, 11′)
UNA DONNA UN OGGETTO
(Riccardo Napolitano, 1973, versione ridotta 4′)
SELECTION OF COMMERCIALS
(ItalY, 1965-1972, 13′)